Getty Images
iStock
I designed weekly, biweekly and trigger campaign emails for Getty Images and iStock subscription customers. Each email is designed based on current trends and stories to reach specific customer targets. These emails were designed for both local and global markets. I also designed landing pages using the brand guidelines for Getty Images and iStock.
Emails
Landing Page
strategy
We began to see some areas of improvement for the email campaigns. I teamed up with a copywriter and we provided a point of view on short and long-term opportunities for Getty Images and iStock email communications (CRM). We finalized seven areas of improvement:
● Single-minded theme and focus
● Concise and direct subject lines and email copy
● Always include timing CTA with offers
● Showcase multiple content formats and styles
● Every email should lead with a focus on growing revenue, with information second
●All emails should be mobile-first
●Merge header imagery and copy for maximum impact
I designed examples for 4 quick wins:
Quick Win #1
Feature several stories under one umbrella
Quick Win #2
Clear representation of email content
Subject Line
Learn the Art of the Icon 🎨
Pre-Header
Find out how icons can communicate
ideas simply and effectively.
Quick Win #3
Drive urgency within customer base
Test CTA to determine optimal language
Quick Win #4
Provides variety to customers across categories/needs
Easily adaptable to regions globally
Lightboxes can be customized to individual user
Quick Win #5
All email content should drive to specific owned properties to close the sales loop
Always link to website and/or images for sale
Create customized landing pages based on past purchases
©2023 REBECCA MCINTOSH